Morganically Grown

Douglas Bowman just posted a great article about his belief that, when preparing designs for a client, a firm’s responsibility lies in directing the client “toward the best and most appropriate final design.” His approach is to involve the client much earlier in the design phase, asking questions at key points to guide both the client and himself toward one solution — rather than preparing multiple designs for a final presentation from which the client must choose. A great read on design directions.

This entry was posted on Sunday, April 17th, 2005 at 8:33 pm and is filed under Work, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.